Powerful CX strategies for business growth, Innovate in your business with design thinking, 5 leadership strategies for effective teamwork, Brainstorm your team to success in 5 steps, How customer insights enable business strategy validation. How To Write The Best #Creative Strategy with @CoSchedule. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. stands for specific, measurable, aspirational, realistic, and time-bound. Educational videos are a great way to become a thought leader in your industry.). You know creative strategies are important, probably because you were asked to make one, but you might not understand why they are important. Just because you have the most followers on one channel versus another, it doesn't mean you should be stagnant on your other channels. To get customer testimonials, you can directly ask customers or even use reviews that you get. Creative frameworks can be used to innovate new products, services, and processes; anything that needs to be improved. To succeed in a creative social media strategy, you either have to put money behind it or stand out from the crowd. This also needs cross functional insight into each problem by various perspectives as well as constant questioning. In a subject line, there is no room for boring copy. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. It’s okay if you aren’t able to make that big of a splash using hashtags, but now you can see how big of an impact a simple hashtag can have on your marketing campaign. document.cookie = name + "=" + value + expires + ";path=/"; ), Source: https://www.coca-cola.ie/stories/share-a-coke-making-a-name-for-ourselves. Your firm's goal may be to increase brand awareness, or simply to increase product sales. Sharing your content on many social media channels gets you in front of more customers and prospects. After you’ve launched your social media campaign you’re done, right? Toms is the perfect example of a company that used a hashtag correctly. You’ll often hear the term “critical thinking” without an appropriate explanation attached. Consistency: Be able to define what allows you to provide your services day in and day out. Marketing timelines make it easy for your entire […], You’ve probably heard that a brand is more than a logo, product, or service. Pay Per Click strategies are so dry, and you’re not wrong. Create powerful social messages that convert. Do you know how to answer this teacher interview question: What ways do you develop and implement creative lesson plans?. Focus on finding solutions and not just the problem at hand. return null; What tactics need to be implemented to reach our goal? until you’re left with the real issues you need to deal with. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. (I bet you know which campaign I’m talking about. . “Recommended number one whitening toothpaste among dentists.” It’s a fact and it makes people trust the product. Source: https://www.sendinblue.com/blog/email-call-to-action-best-practices/. Denille is the Social Media Intern at CoSchedule. If you do this, people will be more likely to use your content as a reference than the other leading competitors. A creative strategy defines the important strategic choices required to develop a marketing message. In 2015 they engaged 3.5 million people in one day using the hashtag #WithoutShoes. Here are six ways to stimulate creative thinking. As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. With the number of emails that people receive every day, it’s time to think about making yours stand out from the rest. } Answer this: What benefit(s) does my target audience get from my product or service? The medical equipment company would answer these questions to understand the benefit they provide to their customer: All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. You can’t say that memes aren’t funny, it just wouldn’t be right. There are a number of different ways you can support your benefit in your creative strategy. CoSchedule’s task templates are a simple way to create a workflow one time and apply it to all future projects. State of Agile Marketing Report With Agile Sherpas. window.onload = function() { How to Select Marketing Metrics and KPIs to Monitor. var gclid = getParam('gclid'); When a few potential options are revealed, the whole group needs to embrace them.